Author: phillis

Understanding Color and Branding

Color Meanings Color Matters Brands and color are visually linked due to the fact that color offers a quick way for conveying a wordless message. Red: Strength, love, passion energy, heat Pink: Happy, sweet, playful, healthy, compassion Purple: Wealth, royalty, luxury, spirituality Blue: Trust, peace,loyalty, tranquility, integrity Turquoise: Spirituality, healing, protection Green: Fresh, environmental, organic, positive, money Yellow: Energetic, bright, warm,

5 Great Font Pairs

My favorite Go To Font Pairs 5 Great Font Pairs Every designer has their favorite fonts… more than likely they have 100s of favorite fonts. Designers tend to be major fontaholics. For me fonts are amazing little creatures I can’t get enough of. I search. I hoard. I covent. You can never have too many fonts. When

Pastels

Branding & Color, Pastels

Pastels are colors defined with words such as pale, soft, or washed-out. These colors tend to be darker than whites and lighter than light colors. Pastel colors are associate with spring time and Easter. Lavender, light yellow, baby pink, baby blue, a soft green, peach, apricot, salmon pink all fit perfectly in the pastel family. Is