Author: phillis
Branding Tips: Logos

Branding Tips

Branding Tips Be Different Set yourself apart from competitors. Your company graphics’ and message should clearly reflect your mission and philosophy to your target audience. Embrace being different. Target Audience Your brand can help get a stronger hold with your ideal market. A well define message that communicated to your audience. Be consistent using images

Understanding Color and Branding

Color MattersBrands and color are visually linked due to the fact that color offers a quick way for conveying a wordless message.Red: Strength, love, passion energy, heatPink: Happy, sweet, playful, healthy, compassionPurple: Wealth, royalty, luxury, spiritualityBlue: Trust, peace,loyalty, tranquility, integrityTurquoise: Spirituality, healing, protectionGreen: Fresh, environmental, organic, positive, moneyYellow: Energetic, bright, warm, happy, positiveTan: Historic, experienced, crisp, conservativeOrange: Playful, confident, courageous, successfulBrown: Conservative,

5 Great Font Pairs

5 Great Font PairsEvery designer has their favorite fonts… more than likely they have 100s of favorite fonts. Designers tend to be major fontaholics.For me fonts are amazing little creatures I can’t get enough of. I search. I hoard. I covent. You can never have too many fonts. When design a new company logo I go wild


Branding & Color, Pastels

Pastels are colors defined with words such as pale, soft, or washed-out. These colors tend to be darker than whites and lighter than light colors. Pastel colors are associate with spring time and Easter. Lavender, light yellow, baby pink, baby blue, a soft green, peach, apricot, salmon pink all fit perfectly in the pastel family. Is