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Branding Tips

Brand Tips Be Different, Be Unique Set yourself apart from competitors. Your company graphics’ and message should clearly reflect your mission and philosophy to your target audience. Embrace being different. Target Your Audience Your brand can help get a stronger hold with your ideal market. A well defined message that communicates to your audience. Be consistent using images and phrases that encourage them to ...

Branding Color Meanings

Branding Color Meanings Color Matters Brands and color are visually linked due to the fact that color offers a quick way for conveying a wordless message. Red: Strength, love, passion energy, heat Pink: Happy, sweet, playful, healthy, compassion Purple: Wealth, royalty, luxury, spirituality Blue: Trust, peace,loyalty, tranquility, integrity Turquoise: Spirituality, healing, protection Green: Fresh, environmental, organic, positive, money Yellow: Energetic, bright, warm, happy, positive Tan: Historic, experienced, crisp, ...

Branding and Color: Pastels

Branding and Color: Pastels Pastels are colors defined with words such as pale, soft, or washed-out. These colors tend to be darker than whites and lighter than light colors. Pastel colors are associate with spring time and Easter. Lavender, light yellow, baby pink, baby blue, a soft green, peach, apricot, salmon pink all fit perfectly in the pastel family. Contact Main Street today to see how ...

How Important is Your Logo?

Just how important is your company logo? How much time should you spend on creating your brand? How much money should you spend? How important is selecting the right design firm? These are just a few questions that should be considered when a new company logo needed. How important is your company logo? A company’s logo could be one of the most ...

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