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Branding and Color: Pastels

Branding and Color: Pastels

Pastels are colors defined with words such as pale, soft, or washed-out. These colors tend to be darker than whites and lighter than light colors. Pastel colors are associate with spring time and Easter.

Lavender, light yellow, baby pink, baby blue, a soft green, peach, apricot, salmon pink all fit perfectly in the pastel family.

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