Branding

Main Street Receives First 5-Star Clutch Review for Web Design and Branding Services

Main Street Receives First 5-Star Clutch Review for Web Design and Branding Services

Web design grants business owners the opportunity to weave their branding seamlessly into their website. Not only is this a smart execution for marketing, but it’s also a cost-effective solution to expanding your reach. However, you must remember to be wise in your web design or you’ll end up overwhelming your visitors every time they visit your website.

Luckily, Main Street offers solutions to help business owners streamline their web design and marry their branding into their marketing efforts smoothly. We craft visually appealing, smart, and functional websites that perfectly incorporate your brand’s imagery. Our team of design geniuses works closely with you to elevate the overall creative process.

As we help clients navigate the changing landscape of the digital design industry, we’re thrilled to share with you that we’ve earned our first review on Clutch.

 

For context, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent.

Our first reviewer, Penelope Randall, the Sales and Marketing Manager of US Nuclear Corp., talked about our ongoing engagement from the beginning. In her interview with the Clutch team, she shared the daunting aspects of their marketing process and why they hired us back in 2007.

“We had a variety of products in the same genre but for different industries. As such, we needed Main Street to create and fill up websites for us.”

Since our partnership began, we’ve delivered five fully designed and optimized websites to US Nuclear Corp. We’re also in charge of their social media management, logo design, brand awareness campaigns, and more.

“Main Street has come up with several excellent logos for us, and the development of the websites has been smooth. They have a real eye for design and are excellent at coming up with branding.”

Find us on The Manifest, Clutch’s sister B2B website. The Manifest provides lists of top companies by industry and location, and they’ve named us one of the top 100 product branding companies in LA!

We can improve your overall branding strategy. Chat with us today to get started.

 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 comments

Nicole Stinson – Estate Realty Group

An Interview with Nicole Stinson

(Note: I met Nicole Stinson when I asked if I could help with the SCV Charity Chili Cook-Off eight years ago. She is a true supporter of her community.)

I have always wanted to do a job that helped people in many different ways, and when the market crashed in 2008, everyone was getting out of the real estate market. I saw an opportunity to get into a new job and at a time that people needed help. I would open the newspaper (yes, we had them back then 😊 lol) and see pages and pages of foreclosure notices.

 

Pages of people’s names with auction dates when they would lose their homes they had lived in for years. This was the driving force to be getting into the business. I started to study and research the short sale guidelines and realized I could help them save their homes and not be on the street. There was no one in the business educating people on keeping their homes only taking the business to foreclose on them to get a commission.

I knew that my purpose was to help. I went and got certified as a short sale/foreclosure specialist and went right to work educating homeowners who had fallen behind on mortgage payments. Not to fear that if they followed some protocol and filled out some paperwork I could help them with no upfront fees or commitment to pay any if it didn’t work! It was the most rewarding job globally saving someone’s home and credit for future purchases. The challenges that came with this job were getting people to listen and trust the process’s teachings. They would get a threatening letter from the banks and then letters from attorneys soliciting their services for high costs upfront when agents do the same for no fee. It was challenging to negotiate with the banks on behalf of the sellers time-consuming and hard work. But when I got approvals through the bank and save the home from foreclosure it was rewarding. There were a few that I worked for months that didn’t have a successful outcome as the banks didn’t want to negotiate so I worked for free on those files but I turned every one of those files into lessons for the next one.

As a business owner real estate broker I am responsible for ensuring that all transactions for our office are compliant and done with the highest integrity and professionalism. I work with many past clients and referrals and attribute the repeat and referral business to me making each transaction a personalized one and not a cookie cooker process. Each client has a different story a timeline of when they need things to happen and most importantly I discuss and understand each client’s expectations before starting our working relationship. After all, how can you do an excellent job if you don’t know what that particular person means by “good job”.

My advice to anyone starting in their real estate career would be:

Taking the test and passing is the easiest part. Procuring clients earning people’s trust getting referrals is the hardest part. Use every transaction as a learning tool and never prospect with the intent to gain a client. Always offer some value before talking about what you do. Never lead any action or decision with the dollar sign $$ always do the right thing even when it means you don’t win.

I started an annual event called the SCV Charity Chili Cook-Off where we pick a different nonprofit that will benefit each year. We are going on our 9th year of the event and I am proud that it has carried on to be a successful annual event in our community. It’s a fun night where the local community and business gather to raise money for charity eat over 40 yummy chilis listen to live music and more different fun things added to each year. Over the last couple of years, we have been able to donate $60000.00 to local nonprofits. We are looking forward to this year’s event which had to be postponed last year days before the event due to the pandemic.

Interested in learning more about Nicole and Estate Realty Group? Visit her website at Estate Realty Group or her Facebook page.

Reposted with permission from Our Social Bar

xxxx

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 comments

Kelli Rogers, Stylist Extraordinaire

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

Kelli Rogers, Stylist Extraordinaire,
Mountain Mane Beauty

FJ: What lead you to create your company?
KR: As a hairstylist, I have always been an entrepreneur. Even when I was renting a chair in a salon, I was responsible for covering my overhead, and marketing my services. It made sense to me that owning my own salon meant I would be able to work toward building my own dream rather than working to build someone else’s business. When I moved to the mountains, I began

exploring ways of serving my existing clientele in the city while serving the people in my community. It occurred to me I could enjoy the autonomy of owning my own salon without too much more effort. I knew I would have to step it up in order to cover my overhead expenses but I was up to the challenge.

FJ: What is your favorite aspect of being an entrepreneur?
KR: Along with expressing my creativity, I love being my own boss. I can move my business in any direction I choose and offer my clientele the level of service they deserve without having to be concerned about company guidelines that come with working for someone else. I also have the opportunity to be creative with my own product line.

FJ: What are three of your company’s goals?
KR: My number one goal is to grow as a person through aspects of my business. My 2nd goal is to express myself by earning an income doing something I love. And I would say my 3rd goal is to build a sustainable business here on the mountain, serving people in all of the Frazier Mountain Communities according to their needs. Each of my goals is tied in with the others.

FJ: What challenges have you encountered?
KR: There are challenges, as most entrepreneurs will agree, just in starting a business. Moving through those challenges is part of the thrill of owning a business. I am constantly looking for ways to be successful while taking into account the needs and wants of my clients. Living in the mountains comes with its own set of challenges; one of them being winter weather. It snows up here and the roads get icy when the temperature drops. Since Mountain Mane Beauty is a mobile salon, I must always take that into account. But the good thing is most everyone up here is willing to be flexible. There’s always a way to work around the challenges of mountain living. 

FJ: What thoughts would you give to others who have similar aspirations?
KR: I would say to anyone who has a dream of starting their own business, whether it be opening a store or a bakery or a service-oriented business, be willing to risk. You’ll never know unless you try, and you’ll always wonder if you don’t. Starting a business, even if you’re doing something you love, takes hard work and commitment. You have to be willing to sacrifice and practice self-discipline. But there is no greater reward than watching your business grow and as it does, experiencing the success of all of your efforts.

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

FJ: What are your responsibilities as a business owner?
KR: Since I am a sole proprietor, all of the responsibilities of running my business belong to me. I design, market, and promote my company. As the owner of Mountain Mane Beauty, my most significant responsibility is to operate my business ethically and to provide the highest quality service using quality products. It’s my responsibility to continue to learn and to keep up on fashion and color trends.

FJ: Why will customers stay or do repeat business with you?

KR: I have a long-standing clientele and I believe the reason they continue with me is not only that they are happy with my level of service, but also they know I put them first. I stand by my work and guarantee their satisfaction.

FJ: How do you market your business, and which tactics have been most successful?
KR: I use social media to market my business, mainly Instagram and Facebook, I also believe face-to-face networking is important. I belong to our Mountain Communities Women in Business group. We help each other succeed and grow our businesses. 

FJ: What is unique about your business?
KR: Mountain Mane Beauty is a mobile salon. I go to my clients’ homes and venues. There is something to be said about having your hair done in the comfort and privacy of your home. 

FJ: Who inspires you?
KR: I find inspiration in a variety of people and things. I would have to say the person who has most greatly inspired me in my life was my Mom. She was kind, she was strong, and she was courageous! She was well respected and always gave more than she received. She was the one who cheered me on and believed in me the most. I try to live like she did, as much as I can. 

FJ: If you had one piece of advice to someone just starting out, what would it be?
KR: Always remember why you went into business in the first place and never lose sight of it. Believe in yourself. You can do anything you choose if you commit fully.

xxx

Interested in learning more about Kelli? Visit her website at Mountain Mane Beauty or her Instagram page mountainmanebeauty

Till next time!

Reposted with permission from Fat jack’s Coffee

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 comments

Barbara Moritz, Treasures Found Just For You

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

Barbara Moritz,
Treasures Found Just For You

FJ: What lead you to create your company?
BM: I have been dabbling in Vintage/Antiques for personal and sales since I was 18. When retiring from LAUSD and LACC. I received my Appraisal Certification and I finally did it as a full-time gig.

FJ: What was your key driving force to become an entrepreneur?
BM: The key driving force was a phrase in German that someone gave me and put on my business cards, “Liebe Ihre Arbeit”. In translation: “Love your work”. I wanted to do what I love and on my own terms.

FJ: What is your favorite aspect of being an entrepreneur?
BM: My favorite aspect is dictating my own time and interest.

FJ: What are three of your company’s goals?
BM: First (most important to me), Keeping items out of the landfill. Second, Breathing new life into items from all genres and aesthetics. Third, educating others about pieces. 

FJ: What challenges have you encountered?
BM: People don’t value the time and energy of evaluation and purchasing. They try to transfer that on to you.

FJ: How do you market your business, and which tactics have been most successful?
BM: Constant and attentive communication and notices/posts. This is done through several selling platforms, my website, FB, Instagram, and curated spaces in brick and mortar.

FJ: What is unique about your business?
BM: There is an educated design element, coupled with the procurement of items and their history. In a nutshell, I can design a room and at the same time outfit it.

FJ: What inspires you?
BM: New knowledge. As an appraiser of personal property, there is so much to learn and I love finding out more.

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

FJ: What thoughts would you give to others who have similar aspirations?
BM: Just do it and it will all come together. Don’t let insecurities, people, or life events take you off the path.

FJ: What are your responsibilities as a business owner?
BM: Time management, investment, research

FJ: Why will customers stay or do repeat business with you?
BM: Attention to detail, professionalism (ties into customer service), my discerning eye for items.

FJ: If you had one piece of advice to someone just starting out, what would it be?
BM: Have a plan and stay focused.

xxx

Interested in learning more about Barbara? Visit her website at bmoritzdesign.com or her Instagram page bmoritzdesign

Till next time!

 

Reposted with permission from Fat jack’s Coffee

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 comments

Mountain Communities Family Resource Center (MCFRC)

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

Mountain Communities Family Resource Center (MCFRC)

An interview with Lindsay Larson Call, Board Chair

FJ: What lead you to start working with MCFRC?
MCFRC: Shortly after I moved to the mountain communities of Kern County with my husband and toddler, we got some bad news. Enrollment had gone down, and my contract teaching online would be reduced. We were in a new place with no friends or family, but what we kept hearing was, “Go talk to the Family Resource Center.”

From a job board to a food pantry, they were experienced with helping people in crisis. Eventually, I did go into the Family Resource Center and came out with a job. For almost two years, it was my privilege to help others through times of crisis there. I helped senior citizens write custody paperwork to keep families intact through addiction. I helped keep the utilities on for parents facing a sudden lay-off. I helped adults craft their resumes to find that next needed job. When my daughter was old enough, we were lucky to get a preschool scholarship so that she could start preparing for school, something that was initially out of our financial reach. Later, when an infant foster son joined our family, the MCFRC conducted developmental assessments to help us know how to nurture him through the trauma toward missed milestones. All that great work is why I am now honored to volunteer my time as the Chair of the Board of Directors!

FJ: What is your favorite aspect of running a nonprofit?
MCFRC: My favorite aspect of serving as the Board Chair of the Mountain Communities Family Resource Center is the view I get of everything that is going on — whether it be the marketing, budgeting, or day-to-day operations, I get a window into all of it. This then then allows me the opportunity to think about how we might improve our services to be even more responsive to community needs. It is a creative challenge!

FJ: What are three of your nonprofits’ goals?
MCFRC: The overarching goal of the MCFRC is to improve the quality of life for individuals and families in the Frazier Mountain communities. We do this by providing access to health, education, and safety-related services and programs and connecting remote mountain residents to county, state, and federal resources.

FJ: What challenges have you encountered?
MCFRC: The perennial challenge, as with most nonprofits, is funding. We often find grants that could help us offer more services to the community; however, it is more difficult to find funding to cover the staff time necessary to expand our services.

FJ: What thoughts would you give to others who have similar aspirations?
MCFRC: The Family Resource Center was created based on rigorous needs assessment research completed in the local community. This allowed residents an opportunity to weigh in on what was most needed to improve local quality of life. My advice to anyone considering starting a nonprofit is to listen to the voices of multiple stakeholders, but especially those who will be directly served by it!

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

FJ: Why do your supporters and followers stay loyal to your cause?
MCFRC: I think supporters remain loyal to the MCFRC, including former clients who give back, because they know that we have always remained focused on our mission of improving the quality of life for mountain residents. They know that when an individual or family is in crisis in our community, there is a place that they can turn for immediate help — whether that be emergency food, assistance on utilities or rent, referrals for domestic violence shelters, or services for children with special needs. As the COVID-19 situation has hit our community, the phone has been ringing off the hook, both with people in need and donors wanting to help, knowing that their donations will directly benefit those most in need.

FJ: How do you market your nonprofit, which tactics have been most successful?
MCFRC: Word-of-mouth in the local community has always been one of the primary drivers of new clients seeking our services. Beyond that, however, we have some ads in the local newspaper and phonebook as well as a sign on the local business billboard. Among our most successful strategies has been to have employees staff booths at community events as well as specifically outreaching at other events geared toward low-income residents.

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

FJ: What is unique about your nonprofit?
MCFRC: The MCFRC is truly a community hub for residents of the Frazier Mountain communities. Even residents who are not struggling financially can come for county dog licensing, to dialogue with field workers for legislative representatives, or advice on health insurance. For residents who are in crisis, the MCFRC is a lifeline to a variety of local, county, state, and federal resources to help them get back on their feet.

FJ: Who inspires you?
MCFRC: It sounds cliche but my Mom. She is the most generous, giving person I know, both on a personal/family level but also on a community level. Over an almost 40-year career in public education, she made a difference in the administrative functioning of her school without ever losing sight of the importance of each individual child.

FJ: If you had one piece of advice to someone just starting out, what would it be?
MCFRC: Stay in tune with the individuals and families you hope to serve — not just by learning about them, but by conversing with them regularly about their needs!

Interested in learning more or donating to Mountain Communities Family Resource Center? Visit their website at MCFRC.com or their Give Big Kern fundraiser.

xxx

 

Reposted with permission from Jack Jack’s Coffee. The goal of these interviews is to provide increased exposure to nonprofits, small businesses, and entrepreneurs during these unique times we are in.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0 comments

How Important is Your Logo?

How Important is Your Logo?

Just how important is your company logo? How much time should you spend on creating your brand? How much money should you spend? How important is selecting the right design firm? These are just a few questions that should be considered when a new company logo needed.
How important is your company logo? A company’s logo could be one of the most important decisions a business can make. It can help establish a company or it can move it into oblivion. If a logo does not reach a target market it’s not doing its job.

“Well, logos is science or reason, something that helps us to function practically and effectively in the world, and it must therefore be closely in tune and reflect accurately the realities of the world around us.” —Karen Armstrong

How much time should be spent creating a company logo? A business should never pass a logo project to a design firm and wait for their presentation. Creating a company logo is a team effort. A strong, memorable, and creative logo takes time and can’t be designed in 24 hours. It requires research, development, and rounds of finessing.
How much money should you spend on your company logo? There should definitely be a budget set aside for your company logo. You should spend more on your logo than you do on your office furniture. This is your company’s future! Do you really want to trust someone who’s going to only charge you $200?
How important is selecting the right design firm to create your company logo? Having a design firm that understands you, your company, its goals, values, and market is extremely important. They are building the foundation for your company brand and identity. It’s best to make sure they understand and believe in your company and its product.
Questions? Main Street is here to help answer any question you might have on creating the perfect logo for your business. We can create a company logo that you can be proud of and resonates with your target market.
Does your company have a Facebook fan page? Contact Main Street today to see how #WeBuildStrongBrands.

0 comments

Discovering Your Brand

Discovering Your Brand

A consistent brand identity is the most reliable way to establish credibility and stand apart from your competition. Your brand identity includes your logo, website, social profiles, and print collateral related to your business. Creating a cohesive look across all these platforms builds trust and allows your customers to recognize your brand.

It’s essential to create a brand that communicates who you are, what you’re about and resonates with your target audience. These four elements are crucial when building your brand.

Typography

Typography plays a vital role in your brand identity. When describing your brand, what words come to mind, bold, modern, traditional, fun? Thoughtfully select a couple of fonts that communicate your brand effectively. Only use those fonts chosen for all of your collateral – website, mailers, etc. Be sure to consider fonts that work online.

Colors

Colors communicate feelings without using words. Colors are compelling and are essential when establishing your brand. Consider colors that convey your brand’s message, product, or service. Bright, bold colors might be better communicating your business’ message, oppose to delicate pastels depending on who you are and what you do.

Discovering Your Brand

Photography

The photography you select sets the tone for your website, social profiles, and print collateral and effortlessly communicates your style. Where to begin? Finding or taking consistent quality photos will increase your brand’s image. But it’s not an easy task. Fortunately, there are several stock photo sites on the net with beautiful quality photography. Be selective and brand conscious.

Voice

Last, be not least the voice you use to send out your message should match your brand’s style. Is your brand casual and friendly or authoritative? It’s always best to stay true to who you are and write like you’re talking to a good friend. Just be sure the tone of voice you’re using matches the typography, color palette, and photography you’ve select for your company’s brand.
Bring all of these elements together and create a stunning, cohesive brand identity is not easy. Doing your homework before you hire a branding specialist shows you’re invested in creating the perfect brand and is so helping for the designer.
What does your brand identity communicate to the consumer? Are you using bright, bold colors, or soft, delicate pastels? Are you working with fun, trendy fonts or serif fonts that speak authoritatively? Let the fun begin! Build a brand that’s true to you and your service or product.

0 comments

Brand Tips

Brand Tips

Be Different, Be Unique

Set yourself apart from competitors. Your company graphics’ and message should clearly reflect your mission and philosophy to your target audience. Embrace being different.

Target Your Audience

Your brand can help get a stronger hold with your ideal market. A well defined message that communicates to your audience. Be consistent using images and phrases that encourage them to respond. Your audience needs to know why your company exists and why they need you. Connect with your target audience, engage them and motivate them to action.

Create Emotional Connections

Some Millennials, consider brand identity almost as important as religious preference and ethnic background when defining themselves online. Branding has melded into that of personal identification and emotional connection. (2010 study conducted by the world’s largest public relations firm, Edelman)

Strengthen Your Message

Strong branding evokes trust, whatever your platform (online or in print) and can generate a greater response, increasing sales and referrals.

Be Consistent With Your Brand

Keep your brand consistent both visually and with your message. Using a new trendy font, or photography style is confusing to your market.

Is your company ready for a new logo or a logo revamp? Contact Main Street today to see how We Build Strong Brands.
Interested in learning more about us? Visit our Facebook or Twitter page, we’re always up to something.
0 comments