“Listens, understands, thinks outside the box. Great work.”

Rising Stars: Meet Phillis Brooks

Today we’d like to introduce you to Phillis Brooks.

Hi Phillis, thanks for joining us today. We’d love for you to start by introducing yourself.
It all started with the purchase of the first Mac. Not a Mac Plus, just the plain simple Mac. I fell in love the first time I flipped the switch. I was in love and knew I had to find a way to make a living working on this computer.   Link to Complete Article

FJ: What is your favorite aspect of being an entrepreneur? BM: My favorite aspect is dictating my own time and interest. FJ: What are three of your company’s goals? BM: First (most important to me), Keeping items out of the landfill. Second, Breathing new life into items from all genres and aesthetics. Third, educating others about pieces. FJ: What challenges have you encountered? BM: People don’t value the time and energy of evaluation and purchasing. They try to transfer that on to you.

Barbara Moritz, Treasures Found Just For You

FJ: What lead you to create your company?
BM: I have been dabbling in Vintage/Antiques for personal and sales since I was 18. When retiring from LAUSD and LACC. I received my Appraisal Certification and I finally did it as a full-time gig.

FJ: What was your key driving force to become an entrepreneur?
BM: The key driving force was a phrase in German that someone… Link to Complete Article

An Interview with Nicole Stinson

(Note: I met Nicole Stinson when I asked if I could help with the SCV Charity Chili Cook-Off eight years ago. She is a true supporter of her community.)

I have always wanted to do a job that helped people in many different ways, and when the market crashed in 2008, everyone was getting out of the real estate market. Link to Complete Article

What Makes Books: Written for Children

A personal favorite as it is the first book I’ve ever attempted to write. What makes Books project included book interior design, cover design, brand development, print collateral, social media marketing, press releases, and so much more.

he What Makes Books series explore how everyday item are made. “What Makes a Hamburger” is the first in the series of fun educational books. Each book includes four pages of activities.


5.0 out of 5 stars The Key to A Dad’s Tummy…

What can I say? The key to a dad’s tummy is a nice juicy hamburger. Yes, a burger is a dad’s best friend! For this dad, this one’s a classic.

What Makes a Hamburger? is a delightful and entertaining read-aloud to share with foodies of all ages!

Link to Complete Article

Branding and Color: Pastels

Pastels are colors defined with words such as pale, soft, or washed-out. These colors tend to be darker than whites and lighter than light colors. Pastel colors are associate with springtime and Easter.
Lavender, light yellow, baby pink, baby blue, a soft green, peach, apricot, salmon pink all fit perfectly in the pastel family.

Is your company ready for a new logo or a logo revamp? Contact Main Street today to see how We Build Strong Brands.
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Brand Tips

Be Different, Be Unique

Set yourself apart from competitors. Your company graphics’ and message should clearly reflect your mission and philosophy to your target audience. Embrace being different.

Target Your Audience

Your brand can help get a stronger hold with your ideal market. A well defined message that communicates to your audience. Be consistent using images and phrases that encourage them to respond. Your audience needs to know why your company exists and why they need you. Connect with your target audience, engage them and motivate them to action.

Create Emotional Connections

Some Millennials, consider brand identity almost as important as religious preference and ethnic background when defining themselves online. Branding has melded into that of personal identification and emotional connection. Link to Complete Article