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Branding Tips

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Brand Tips

Be Different, Be Unique

Set yourself apart from competitors. Your company graphics’ and message should clearly reflect your mission and philosophy to your target audience. Embrace being different.

Target Your Audience

Your brand can help get a stronger hold with your ideal market. A well defined message that communicates to your audience. Be consistent using images and phrases that encourage them to respond. Your audience needs to know why your company exists and why they need you. Connect with your target audience, engage them and motivate them to action.

 

Create Emotional Connections

Some Millennials, consider brand identity almost as important as religious preference and ethnic background when defining themselves online. Branding has melded into that of personal identification and emotional connection. (2010 study conducted by the world’s largest public relations firm, Edelman)

Strengthen Your Message

Strong branding evokes trust, whatever your platform (online or in print) and can generate a greater response, increasing sales and referrals.

Be Consistent With Your Brand

Keep your brand consistent both visually and with your message. Using a new trendy font, or photography style is confusing to your market.

Is your company ready for a new logo or a logo revamp? Contact Main Street today to see how We Build Strong Brands.

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2 Comments

  • It’s so important to stay consistent across all websites/social media platforms. If someone stumbles across your Facebook account, for example, and can’t tell right away that it’s your business then you’re dropping the ball!

    • You and I are on the same page on being consistent with your branding. Many companies still think that all they need is a quick logo and their good. It’s just not the case.

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